Desginnonnatively – Design in a Language you Cannot Speak
Self-publishing, Book Design, Silkscreen PrintingsThe research paper is submitted in partial fulfillment of the requirements for the Master of Arts in Gutenberg Intermedia ‘Deep Typography’, University of Applied Science Mainz (Hochschule Mainz), 02.01.2017
Supervised by
Prof. Johannes Bergerhausen
Prof. Ulysses Völker
Author/Candidate/Graphic Design
So Lai Ping @ mmmmor
Printing
Offset Druckerei der Hochschule Mainz
Mainz, Germany
Binding
So Lai Ping @ mmmmor
Supervised by
Prof. Johannes Bergerhausen
Prof. Ulysses Völker
Author/Candidate/Graphic Design
So Lai Ping @ mmmmor
Printing
Offset Druckerei der Hochschule Mainz
Mainz, Germany
Binding
So Lai Ping @ mmmmor
Published on 2 Jan 2017
Am I able to design in a language I cannot speak? The project starts with this question and looks into the close relations of language knowledge and typography. Through observing and comparing hidden visual features between three entirely different written languages – German, Traditional Chinese and Hebrew, the project highlights the special characteristics of each script.
Additionally, it was intended to examine the issue by conducting an experimental practice of using a foreign language to design. A non-latin language, Hebrew was selected as the language medium of this experiment. Two main questions were sought to be answered: Is it necessary to understand the meaning of a text before designing it? Also, how does one choose a typeface for a language that he/she cannot read?
Apart from the theoretical text and the experiment, a set of silkscreen prints was made to emphasis two typographic features, ‘counters’ and ‘spaces between words’ of three scripts, and the entire works have been exhibited in Hochschule Mainz, Gutleut Mainz and PXL-MAD School of Arts Hasselt.
Additionally, it was intended to examine the issue by conducting an experimental practice of using a foreign language to design. A non-latin language, Hebrew was selected as the language medium of this experiment. Two main questions were sought to be answered: Is it necessary to understand the meaning of a text before designing it? Also, how does one choose a typeface for a language that he/she cannot read?
Apart from the theoretical text and the experiment, a set of silkscreen prints was made to emphasis two typographic features, ‘counters’ and ‘spaces between words’ of three scripts, and the entire works have been exhibited in Hochschule Mainz, Gutleut Mainz and PXL-MAD School of Arts Hasselt.
Supervised by Prof. Johannes Bergerhausen, Prof. Ulysses Völker
Candidate/Graphic Design So Lai Ping @ mmmmor
Printing Offset Druckerei der Hochschule Mainz, Germany
Binding So Lai Ping @ mmmmor
Candidate/Graphic Design So Lai Ping @ mmmmor
Printing Offset Druckerei der Hochschule Mainz, Germany
Binding So Lai Ping @ mmmmor