Desginnonnatively – Design in a Language you Cannot Speak

Am I able to design in a language I cannot speak? The project starts with this question and looks into the close relations of language knowledge and typography. Through observing and comparing hidden visual features between three entirely different written languages – German, Traditional Chinese and Hebrew, the project highlights the special characteristics of each script.

Additionally, it was intended to examine the issue by conducting an experimental practice of using a foreign language to design. A non-latin language, Hebrew was selected as the language medium of this experiment. Two main questions were sought to be answered: Is it necessary to understand the meaning of a text before designing it? Also, how does one choose a typeface for a language that he/she cannot read?



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