Rolling Text Example
Updating 2022–2023 projects. Come back in a few weeks for the latest.

mmmmor (Düsseldorf/Hong Kong) develops and designs communication solutions for analogue and digital media.



























為何你買不起房子?

Why Can't You Afford a Home?

Book Design, Cover Artwork

130 × 190 mm, 172 pages
Traditional Chinese






































Author
Josh Ryan-Collins ( 約書.萊恩—柯林斯
)

Translator
Lina Xie (謝莉娜)

Publisher
Typesetter Publishing Company
Hong Kong  手民出版社


Art Direction, Graphic Design
Lai Ping So, Wai Lun Hsu

Printing & Production
Suncolor Printing Co., Ltd., Hong Kong

Video & Photography
mmmmor studio


ISBN:9789887416166


















































Mark

為何你買不起房子?

Why Can't You Afford a Home?
Published in July 2021
ISBN 978-988-74161-6-6

Book Design, Cover Artwork
The book Why Can't You Afford a Home? delves into the systemic issues that have contributed to the housing affordability crisis. The design of the book corresponds to its content by highlighting the issue of unaffordable housing, and by using the imagery of two interior floor plans with a massive and solid object between them to emphasizes this unattainability. The presence of this expanding object sharply highlights the narrowness of the unit's space.

The design also employs a touch of black humor–a price tag label–an easy symbol of capitalism, which is typically associated with commodities, and places an unaffordable price tag of $100,000,000 on it, satirising the reality of the housing market.




↑ full video of the project

Author   Josh Ryan-Collins
Translator
  Lina XIE 
Publisher   Typesetter Publishing, Hong Kong    
Art Direction and Graphic Design   Lai Ping So, Wai Lun Hsu
Printing & Production   Suncolor Printing Co., Ltd., Hong Kong
Video & Photography   mmmmor studio
ISBN 9789887416166




Mark

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