mmmmor (Düsseldorf/Hong Kong) develops and designs communication solutions for analogue and digital media.



























kaitak – Centre for Research and Development, Hong Kong Baptist University

Brand Identity Design

















Client
kaitak, Centre for Research and Development, Academy of Visual Arts, Hong Kong Baptist University

Art Consultant
Dr. Mariko Takagi

Graphic Design
So Lai Ping @ mmmmor


















































Mark
kaitak – Centre for Research and Development, Hong Kong Baptist University
Released in Nov 2013
kaitak, Centre for Research and Development, was established by the Academy of Visual Arts, Hong Kong Baptist University in 2013. The institution situates in a 80-year-old historical building, which is horizontal and expanded, contrasting to the omnipresent high-rise constructions in Hong Kong.

Constituted by four different programmes/branches, kaitak organises diversified programmes that aim to support academic research and community projects for the development of visual arts in and around Hong Kong.

The logo responds to the composition of the institution, as well as the physical present of the historical building. The geometric forms employed in the logo is in wide variation, yet they all united on the same invisible horizontal line. It is constructed by five components, which are derived from the characters of ‘kaitak’ typographically.
Client    kaitak, Centre for Research and Development, Academy of Visual Arts, Hong Kong Baptist University
Art Consultant    Dr. Mariko Takagi
Graphic Design    So Lai Ping @ mmmmor




Mark

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