Designnonnatively – Design in a Language you Cannot Speak
Can I make designs in a language I don't understand?
The project aims to investigate whether it is possible to create designs in a language that the designer has no understanding of.
By analyzing and contrasting concealed visual attributes among three vastly different written languages - German, Traditional Chinese, and Hebrew, this project underscores the distinct characteristics of each script. Furthermore, it aims to scrutinize the matter by conducting an experimental approach of utilizing a foreign language for designing. Hebrew, a non-Latin language, was chosen as the language medium for this experiment. The primary objectives were to address the following inquiries: Is it crucial to comprehend the text's meaning before designing it? Additionally, how does one select a typeface for a language that they cannot read?