Rolling Text Example

Designnonnatively – Design in a Language you Cannot Speak

Can I make designs in a language I don't understand? 

The project aims to investigate whether it is possible to create designs in a language that the designer has no understanding of.

By analyzing and contrasting concealed visual attributes among three vastly different written languages - German, Traditional Chinese, and Hebrew, this project underscores the distinct characteristics of each script. Furthermore, it aims to scrutinize the matter by conducting an experimental approach of utilizing a foreign language for designing. Hebrew, a non-Latin language, was chosen as the language medium for this experiment. The primary objectives were to address the following inquiries: Is it crucial to comprehend the text's meaning before designing it? Additionally, how does one select a typeface for a language that they cannot read?


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